If you remember one thing, remember, it's all packaging.
Everything working together, consistently. Basically anything a prospective client (or existing client) might see, needs to be in line with the whole package. Do something cool and stay consistent with your brand. If you do, you will increase your recognition and increase your bottom line. That means a nicer vacation and new shoes.
Here are a few examples that we have done. Click on the image to view larger.